It looks Obvious - Latest Comments in Where are the masses?

Re: Where are the masses?

Rogel — Wed, 17 May 2006 19:07:15 -0000

wrote about it awhile ago and I didn't change my mind

Re: Where are the masses?

assaf — Wed, 17 May 2006 19:01:02 -0000

I call these "build for fun" sites. Some of them have amazing ROIs. They'll never grow big enough to buy Google, but you get more than you invested.

Re: Where are the masses?

Rogel — Wed, 17 May 2006 05:46:04 -0000

I have to admit that the fact that 1000tags is a Joke was pleasant surprise, and I'm glad to admit that I made a mistake thinking it is real attempt to build a service

Re: Where are the masses?

Tags — Wed, 17 May 2006 05:38:30 -0000

Maybe I should have said "three nights" :-) I do have a *real* full time job.

Re: Where are the masses?

Rogel — Sun, 14 May 2006 23:53:40 -0000

Three whole days? I hope it wasn't full time job:)

Re: Where are the masses?

Tags — Sun, 14 May 2006 23:43:47 -0000

Well, 1000tags.com is not a company. It's more of a joke that took three days to develop. As for the other "companies", I agree 100%

Re: Where are the masses?

Rogel — Fri, 12 May 2006 15:29:56 -0000

I agree.
And I was thinking about your first comment, some service are by definition not intended to the masses. For example your listing plugin for wordpress, this is something that intend to develop technological capability and is for now intend to very small group of users.
But most of these "services" just trying to capture enough traffic for long enough that Yahoo! will notice them and buy them.

Re: Where are the masses?

assaf — Fri, 12 May 2006 15:16:48 -0000

Definitely agree with that.

I've been wondering a lot about what "real life" problem means. Most of the people I talk to think it's photo sharing. I tried several sites, and I think Flickr is better for some people, worse for others. Besides, I don't think photo sharing is a real life problem begging to be solved.

Then there's attention. How do I get people to pay attention to what's going in my life? Or to pay attention to my works? Evey social interaction I have is defined by that. That's a real life problem in my book. And that's a problem Flickr solves brilliantly.

As a business that rocks. The people who value that attention are definitely willing to pay for a better service. The people who value that attention are also good at building buzz.

Re: Where are the masses?

Rogel — Fri, 12 May 2006 12:48:49 -0000

It is good metric. I would ad another one - do you solve real life problem, if the answer is yes people will come.
I think Flickr is good example for that, they solved for me real life problem and this is why i'm a paying customer.

Re: Where are the masses?

assaf — Fri, 12 May 2006 12:41:47 -0000

I agree most won't make it past early adopters. In fact, most will get the TechCrunch spike, but even the early crowd doesn't stick around. Too much cool stuff, not enough time in the day.

My approach is to judge companies by one metric: can you make a killing from the early adopter crowd? If the answer is yes, you have a head start to go bigger.

If the answer is no, you run out of money before you can figure out how to cross the chasm.

Re: Where are the masses?

Rogel — Fri, 12 May 2006 05:14:50 -0000

This is a good point Asaf, however the question is not who will survive (and Squidoo maybe profitable) but if you make a different. I think that too many services missing to approach anybody but the early adopters.

Re: Where are the masses?

assaf — Fri, 12 May 2006 02:52:34 -0000

Every service that optimizes the online experience limits itself to that segment of the population that wants to experience more, but just doesn't have the time. That's not a problem that most people have.

Those who will fail are not the ones that have a small portion of the entire population, but the ones that can't sustain on a small user base. If your RSS feed tagging and microformating service needs the MySpace user base to be profitable, you're in for an unpleasent surprise.