DISQUS

Ryan · 2 years ago

I believe that this study can be used not as a predictive tool, but rather as a benchmarking tool. If you look at traditional polls, especially those online, you have to take into account the fact that people think and vote differently when they are sitting in the comfort of their own homes. It is still unknown how much an aggressive online campaign can actually affect the turnout of an election for a particular candidate.

The company also acknowledges this fact, they don't try to claim that these scores will tell us the outcome of the election. Rather, it "counts the number of digital bumper stickers and yard signs." I find it very intriguing, but that is only my opinion.

Rogel · 2 years ago

I'm might be wrong here but the numbers should represent something. If the only intention, the entire goal of this exercise, is to count bumper stickers for the sake of counting bumper stickers than it is rather useless - isn't it? And if it is a benchmark, than what is it measuring?<div>For me numbers are intriguing if they tell me some story, but this is only me :)</div>